Behavioral Targeting

Lytics

Lytics is a powerful behavioral and target marketing platform leveraging the reach of our audience and your important message. Lytics allows you to increase the efficiency and effectiveness of your marketing campaign by targeting a highly engaged audience through web messaging, email, and social media.

How does Lytics work?

It works based on the behavior of our audience, whether it’s in print, online, or our face to face events. We have an extensive database for which we’re tracking audience behavior and now you can target market based on your objectives reaching those who are most likely to buy.

What’s the difference between Lytics and traditional advertising?

Traditional advertising uses the broad shotgun approach in print, banner and email whereas Lytics allows us to identify who is interested in your product or service based on interaction with your message and campaign. Additionally we can hone in on specific company names or even specific individuals with your targeted message.

Last but not least, we provide you with all of the necessary campaign metrics and supporting data showing ROI.

Whether its thought leadership, branding or lead generation, Lytics can offer the solution of getting your important message to our audience in a very targeted manor. Here are just a few basic examples of how Lytics can work for you:

One month comprehensive campaigns….you pick, only $12,350!

Website Channel Campaign

This offering allows you to have a banner ad appear on a specific channel of our site targeting users reading specific topical content.

• Banner on selected channel of site for one month

• Includes dedicated advertiser landing page hosted by publisher for one month

• One email deployment to users who have read content in this category in the past three months with links redirecting to dedicated landing page

• Email recipients who open the email deployment and click back to the website will be targeted with a web banner for one month

• Users engaging on landing page clicking on links will receive a trigger email within the week

Daily News Feed Campaign

Advertiser banner or text ad will appear in our daily e-letter every day for one month.

• Banner or text ad on daily e-letter for one month

• Includes dedicated advertiser landing page hosted by publisher for one month

• One email deployment to email recipients who have opened the daily e-letter in the past month with links redirecting to dedicated landing page

• Users engaging on landing page and clicking on links will receive a trigger email within the week

Target Company Campaign

Provide us with the top 10 companies you wish to target market to and we’ll match with our database. We’ll email market to them and target them with banners on out site.

• Banner served to anyone visiting our site from targeted companies

• Includes dedicated advertiser landing page hosted by publisher for one month

• One email deployment to matched email addresses from targeted companies with links redirecting to dedicated landing page

• Email recipients who open the email deployment will receive a trigger email within the week

• Users engaging on landing page clicking on links will receive a trigger email within the week

Lytics Extend

Extend the period and reach of your campaign to three months and receive a 15% discount of only $31,493. You can also mix and match from the above offerings to maximize marketing channels and messaging. With this campaign you will receive weekly lead analysis and engagement reports.